Marketing Your Medical Practice – Series of Three Seminars

The Greater Wellington Chamber is pleased of announce a three part series on “Marketing Your Medical Practice”Woody White, CPA, MHA and partner in the Troika Group will be the key note speaker for the series.


Woody White,

Mr. White serves clients by leading and facilitating clients through the planning, coordination, and execution phases of business expansion, development, and decision making tailored to client specific needs for growth and sustainability in today’s challenging business environment.

Specific to the health care industry, Mr. White currently leads clients in strategically planning for day-to-day operations and business issues, including reimbursement, managed care contracting, coding, billing, collections, marketing, strategic planning and alignment, analysis of financial statements, budgeting and forecasting, and staff development.  Mr. White has over 30 years in the health care industry with a solid reputation for accelerated revenue growth, operational and strategic improvements, and bold visionary initiatives. His career primarily consists of working with healthcare companies and physician practices with P&L management for budgets up to $500 million.

Mr. White recently served 3.5 years as the Chief Financial Officer at Wellington Regional Medical Center in Wellington, FL.  There he directed and managed the fiscal operations of a 158-bed acute care facility, including a Cancer Center, Level III NICU, Wound Healing Center, Ambulatory Surgery Center, Outpatient Diagnostic Center, and Intern / Resident Medical Program.  While there, he initiated Quality Review Committees, i.e., Case Management, Utilization Review, that monitored and delivered a reduction in length of stay by 15%. He also assisted in reducing Operating Expenses by 6% through strategic cost reductions, successful vendor / professional services contract renegotiations, and implementation of Best Practices in purchasing procedures.

Prior to joining Wellington Regional, Mr. White was Chief Financial Officer at DeTar Health Care System in Victoria, TX.  There, in addition to the responsibilities as the CFO of the 225-bed acute care facility and 110-bed Women’s and Children facility, he directed the employment of physicians including contracts and practice conversion.  He worked closely with the formation of the 501a structure required in the state of TX.   Mr. White served as Chief Financial Officer at Delta Regional Medical Center and Executive Director of Delta Physician Practices.   As the Executive Director, he facilitated the design, development, and managed the fiscal operations of a 35-member employed physician practice, as well as the day-to-day management of 10 clinics. Clinic visits numbered 62,000 annually, generating more than $9 million in Net Operating Revenues.

Mr. White holds a B.S. degree in accounting from Belhaven College and a Masters in Health Administration from Tulane University.  He is a Certified Public Accountant.  He is a member of several professional associations including: Healthcare Financial Management Association, Medical Group Management Association, MS Society of CPA’s, and the American Institute of CPA’s.

First Seminar: “Defining Your Practice”

  • What do you do?
  • What makes your practice different?
  • Identifying your strengths and weaknesses.
  • Who do you want to reach?
  • How do you reach your target market?

This learning event will take place on April 10th at The Wellington Commons – 8461 Lake Worth Road  in Lake Worth from 5:30-7:30 PM. A $ 10.00 fee will include light hors d’ oeuvres and two cocktails/beverages, a networking reception and the seminar.  Space is limited. For reservations, please call the Wellington Chamber at 561-792-6525 or reserve on line