SPECIAL EVENT LUNCHEON
MULTI-GENERATIONAL PURCHASING TRENDS
BACK BY POPULAR DEMAND
NEW FACES AND NEW IDEAS!
Gen Z & Millennials are NOT the same!
Taken together, Millennials and Gen Z represent nearly half of the buying public. Yet the two generations are very different from each other. Millennials derive enjoyment from shopping in physical spaces, and expect an in-store shopping experience to add value to their overall interaction with the brand. For Gen Z, the shopping experience isn’t as vital as the amount of feedback they get from their peers when they post a picture of their purchase to social media.
Everybody is Influenced – But Different Generations Listen to Different Voices
Baby Boomers and Gen X make purchasing decisions based on what they hear from trusted friends and family members – especially if those individuals have relevant experience. Celebrities are also powerful influencers for Baby Boomers and Gen X. Millennials appreciate celebrities as well, while Gen Z has embraced the “micro-celebrity”: most often top YouTubers or Instagrammers.
WE HAVE ASSEMBLED AN EXPERT PANEL OF:
To answer YOUR QUESTIONS on individual “influencers” of their spending habits
WHERE THEY SPEND
WHY THEY SPEND
WHO/WHAT INFLUENCES THEIR DECISIONS
YOU ASK! THEY WILL GIVE US THE ANSWERS!
HOSTED BY THE WELLINGTON CHAMBER SMALL BUSINESS COMMITTEE
JANUARY 26, 2022
WELLINGTON NATIONAL GOLF CLUB
11:30 AM REGISTRATION
12:00 LUNCHEON BEGINS
*Masks Required when not seated and eating
GRACIOUSLY SPONSORED BY UNION COLOR SALON