Gen Z & Millennials are NOT the same!

Taken together, Millennials and Gen Z represent nearly half of the buying public. Yet the two generations are very different from each other. Millennials derive enjoyment from shopping in physical spaces, and expect an in-store shopping experience to add value to their overall interaction with the brand. For Gen Z, the shopping experience isn’t as vital as the amount of feedback they get from their peers when they post a picture of their purchase to social media.

 

Everybody is Influenced – But Different Generations Listen to Different Voices

Baby Boomers and Gen X make purchasing decisions based on what they hear from trusted friends and family members – especially if those individuals have relevant experience. Celebrities are also powerful influencers for Baby Boomers and Gen X. Millennials appreciate celebrities as well, while Gen Z has embraced the “micro-celebrity”: most often top YouTubers or Instagrammers.

 

(SOURCE: https://technologytherapy.com/multi-generational-shopping-habits/)

 

WE HAVE ASSEMBLED AN EXPERT PANEL OF:

BABY BOOMERS

GEN X’ERS

MILLENNIALS

and

GEN Z’ERS

 

To answer YOUR QUESTIONS on individual “influencers” of their spending habits

WHERE THEY SPEND

WHY THEY SPEND

WHO/WHAT INFLUENCES THEIR DECISIONS

AND MORE!

 

YOU ASK! THEY WILL GIVE US THE ANSWERS!

 

HOSTED BY THE WELLINGTON CHAMBER SMALL BUSINESS COMMITTEE

 

JANUARY 26, 2022

WELLINGTON NATIONAL GOLF CLUB

11:30 AM REGISTRATION

12:00 LUNCHEON BEGINS

*Masks Required when not seated and eating

 

 

 

 

GRACIOUSLY SPONSORED BY UNION COLOR SALON 

 

Reservations are no longer being accepted for this event!