The Small Business RoundTable presented their first session of the 2013 series Thursday evening at Hurricane Grill & Wings in Wellington, Florida. The theme for 2013 is “Creating a BUZZ” and the session that night was entitled “The Art of Attracting Customers Through Media.” The sponsor of the event was Eric H. Light, P.A., Attorney at Law.
The first speaker of the evening was Mitra Malek, Staff Writer for the Palm Beach Post. She discussed the specifics of how her newspaper and other papers in general operate. To help bridge the gap between small businesses and her newspaper, she explained what makes events and happenings in the area newsworthy. Malek also shared specific information as to when and how to write a press release plus who to send it to.
The second speaker was Kharin Gibson, Senior Audience Development Executive with the South Florida Business Journal. Gibson provided all attendees with the latest edition of her newspaper. She then walked everyone through the pertinent sections to point out how small businesses can utilize her paper to increase business. She shared how her paper provides leads including contact information in order to increase their data bases.
The interactive session was a huge success with attendees asking many questions and the speakers providing a lot of answers. Overall, the speakers provided excellent presentations and were well received.
The next session of the Small Business RoundTable will be March 28th and will focus on understanding how to utilize LinkedIn in order to increase business prospects. This powerhouse social media tutorial will kick off the first in a series of three events for the next three consecutive months: Linkedin (March), Facebook (April) and Pinterest (May). The session is offered to the first twelve members who register and secure their spot with a payment. Attendees will be required to bring their computers because this will be a hands-on session. Space is limited for this session.
For additional information about the Small Business RoundTable, contact Michela Perillo-Green at 561.792.6526 or write to firstname.lastname@example.org. Visit the Wellington Chamber of Commerce website at www.WellingtonChamber.com to register for the next session of the Small Business RoundTable.